Babys’ delicate skin is 5 times thinner then ours; so they need more protection from pesticides, synthetic paint residues,heavy metals and toxic substances such as formaldehyde.  Cotton covers 2.5% of the world’s cultivated land yet uses 16% of the world’s insecticides, more then any other single major crop. A typical conventional cotton t-shirt uses about 150 grams of acutely toxic pesticides and insecticides; that is the size of a cup of sugar. The residues of the insecticides stay on the cotton fiber even when washed and is absorbed by the skin. As much as 60% of what we put on our skin is absorbed into our bodies, and children are more risk as their skin is 5 times thinner.

Organic cotton baby clothes are manufactured by using cotton grown without the use of insecticides,chemical fertilizers and other toxic materials. Organic cotton baby clothes do not contain any bleach containing chlorine, chemical fabric finishing processes, AZO dyes containing heavy metals. No formaldehyde ( used normally as a finish), which can cause rashes and asthma, is used, so the products are ideal for those with allergies, asthma or chemical sensitivities. The poppers and buttons used do not contain any nickel, so they do not cause any skin rashes.

OrganicEra organic baby clothes are produced according to the GOTS ( Global Organic Textile Standards) and certified organic by Control Union. GOTS defines certain criteria for evert stage of the supply chain ( production of cotton, yarn, fabric production, dyeing, embroidery, printing, sewing, labeling, trading). The standard includes many ecological criteria, as well as social standards relating to the working conditions of the workers.